Charlotte, NC (February 2011) – OhYeah! is excited to introduce its newest athlete, Erich Cloninger, a Brazilian Jiu Jitsu and Tae Kwon Do athlete and instructor. Erich is a second degree Tae Kwon Do black belt and owner of TKD Group, Inc. and Brazilian Jiu Jitsu, Inc. As a former professional baseball player with the Boston RedSox organization, Erich is a lifelong athlete committed to a disciplined, balanced and active lifestyle.
Erich is not only an athlete, but a leader in his community where he regularly hosts free self-defense courses for women, and fundraisers for the Lincoln County Foster Child Program. Additionally, Erich is the President of the Board of Directors for Amy’s House, a local coalition against domestic violence.
“What separates Erich from other athletes is simple, tenacity. Erich is an athlete that trains and competes for the true love and respect for the sport. Through his own efforts, Erich has accomplished a great deal in his quest to become one of the world’s top Brazilian Jiu Jitsu and Tae Kwon Do fighters and now has the support from a brand that will help push him to go beyond his potential. Who knows where this will end up taking him, but I can promise you, wherever that may be, he will get there with our support” said OhYeah! Marketing Manager, Jonathan Fay.
Erich’s passion for the OhYeah! culture is clear. Walk into his Tae Kwon Do and Brazilian Jiu Jitsu school and you’ll see an OhYeah! decal on the mat, banner on the wall, and logo patches on student and instructor uniforms.
“This is a great honor to represent an incredible brand that has a solid reputation in the fitness industry” commented Erich. “I look forward to partnering with OhYeah! in several events this year. I believe we’ll be able to bring a lot of attention to the brand while doing a lot of good in the community.”
You can keep up with Erich at the OhYeah! Blog where he’ll be posting weekly. You can also see him compete at his first event as an OhYeah! Athlete, next week at the Arnold Sports Festival in Columbus, OH.
ISS Research®, founded in 1998, is a premiere marketer of sports nutrition products, distributed throughout the world targeting athletes and individuals with active lifestyles who demand unparalleled taste, quality and performance. The OhYeah!® brand, manufactured by ISS Research®, was launched in 2004 and includes nutrition bars and ready to drink nutritional shakes. OhYeah!® products can be found at GNC, Vitamin Shoppe, fitness and health food locations, and many progressive retailers and convenience stores. For more about ISS Research®, products and partnerships, visit www.issresearch.com and www.ohyeahnutrition.com.